If you're looking to open a seafood bar and grill, or at least a restaurant that prominently features seafood on the menu, then you're probably going to spend a decent amount of time working on the best possible menu. If you're unsure of where to get started, don't worry -- it's a daunting task that every restaurateur faces, but one that is more than worth working through. So take a look below at some valuable tips to keep in mind when you're creating your own menu.
Most repeat business is earned when customers know what to expect from a place, so there's absolutely nothing wrong with having a set number of items that are staples of your restaurant's menu. That said, it's always good to shake things up every now and again. Seasonal offerings of seafood can bring in new customers who are eager to taste fresh, local offerings that are only available for a limited time.
Another thing you'll want to take into account when first designing a menu is how you're going to incorporate guest feedback in the future. Many restaurants have small symbols designating customer favorites next to certain menu items, be it a simple star or something else related to the restaurant itself. Thinking ahead in terms of design will pay dividends in the future, and spare staff from having to answer the age-old question, "So what do you recommend?" For more adventurous eaters who are willing to try exotic seafood dishes, you may also want to include recommendations on the menu to that effect.
It's hard to distinguish your restaurant and its menu if it doesn't offer anything unique. While most people love a straightforward seafood dish, it really pays to think outside the box and come up with something that combines seafood with another regional or international cuisine. Fusion restaurants are increasingly popular in communities that have a large degree of cultural and ethnic diversity, and they can often serve as a place where people will challenge their palate in an exciting new way.
The secret ingredient to an amazing seafood menu is really the drinks. In addition to a standard offering of beer and wine, you should seek out cocktails (or experiment by making your own) that pair well with the dishes you're offering. This attention to detail won't go unnoticed by patrons who can appreciate a thoughtful menu, and will earn you good word of mouth.
For more ideas, check out local restaurants like Adventures Pub & Spirits.